Inspired by the foundational principles of graphic design shaped by Paul Rand, an exploration began to formulate a set of 10 rules. Diving into Rand's philosophy, crucial insights were extracted regarding the significance of simplicity, clarity, and innovation in design. Application of these principles to various projects revealed the influential role of color theory and unity. Experimentation with diverse color palettes allowed for the creation of cohesive compositions, capturing the viewer's attention and delivering a distinct message. Typography emerged as a pivotal element in the design arsenal, with careful font selection and manipulation of hierarchy enhancing the readability and visual appeal of the work. Each typeface functioned as a tool to convey tone, personality, and intent.
